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New Media and Freedom

Leadership, Vision and the Tribe in New Paradigm Marketing | The 7 Graces of Marketing – ethical marketing for social entrepreneurs


See on Scoop.itThe Benefits of Sharing

Lynn Serafinn discusses the 3  essential ingredients of a tribe and why communication between marketers and their audience is vital to the new business paradigm.

Over the past month, I’ve been writing a lot on the subject of the Grace of Collaboration. We discussed the four essential qualities of Collaboration: Vision, Innovation, Trust and Ease. We looked at how our antiquated ideas about Competition can often limit our ability to practice Collaboration. We examined the integral place of Collaboration in the new business paradigm as well as the evolving trend towards Collaboration between businesses and their audiences.

See on the7gracesofmarketing.com

About Gonzalo San Gil, PhD

- Shared Knowledge Technician (aka 'Journo'...) - #OpenSource c@nnector [& brave χ-tester] - [instructor:] Radio Production & (~Rock+) DJin' [Curriculum Vitae Experto en Sociedad de la Información y Entorno Cultural Titulación - Administrador de Sistemas Linux, IBM-CEIM 2012 - Técnico de Redes y Sistemas, MTAS-INEM 2007 - Doctor en CC de la Información-Periodismo UCM 2005 - Licenciado en Comunicación Audiovisual UCM 1991

Discussion

2 thoughts on “Leadership, Vision and the Tribe in New Paradigm Marketing | The 7 Graces of Marketing – ethical marketing for social entrepreneurs

  1. Thanks so much for “scooping” my article, Gonzalo! Very honoured.

    Like

    Posted by Lynn Serafinn (@LynnSerafinn) | 04/04/2013, 8:03 pm

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About The Author…

Gonzalo San Gil, PhD

Gonzalo San Gil, PhD

- Shared Knowledge Technician (aka 'Journo'...) - #OpenSource c@nnector [& brave χ-tester] - [instructor:] Radio Production & (~Rock+) DJin' [Curriculum Vitae Experto en Sociedad de la Información y Entorno Cultural Titulación - Administrador de Sistemas Linux, IBM-CEIM 2012 - Técnico de Redes y Sistemas, MTAS-INEM 2007 - Doctor en CC de la Información-Periodismo UCM 2005 - Licenciado en Comunicación Audiovisual UCM 1991

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