Lynn Serafinn discusses the 3 essential ingredients of a tribe and why communication between marketers and their audience is vital to the new business paradigm.
Over the past month, I’ve been writing a lot on the subject of the Grace of Collaboration. We discussed the four essential qualities of Collaboration: Vision, Innovation, Trust and Ease. We looked at how our antiquated ideas about Competition can often limit our ability to practice Collaboration. We examined the integral place of Collaboration in the new business paradigm as well as the evolving trend towards Collaboration between businesses and their audiences.
See on the7gracesofmarketing.com